Hey there, Moms and Dads!

Let us introduce you to the wonderful world of Snookums, a proudly South African baby accessory and toy brand with a legacy spanning over 50 incredible years.

Snookums baby products and toys stand as one of South Africa’s most cherished and enduring baby brands, offering parents an extensive selection of high-quality, value-for-money products. Our journey began decades ago, and we’ve continually evolved our range to keep up with the ever-changing world of parenting.

With over 100 exciting products to choose from, Snookums has you covered in every aspect of baby care. Whether it’s Baby Feeding, Baby Bathing, Baby Grooming, Baby Soothing, Baby Teething, Baby Potty Training, Baby Development, Baby Toys, or Baby Safety and Health, we’ve got something for every stage of your little one’s growth.

At Snookums, we are unwavering in our dedication to providing mothers with the highest levels of quality and safety. Our commitment extends to adhering to stringent testing protocols that meet the exacting standards of the EU and other international regulatory bodies. You can trust us to ensure your precious bundle of joy receives nothing but the best.

You can find our trusted products in most major retail and baby specialty stores, including Dischem, Game, Baby City, Baby Boom, Toys R Us, Takealot.com, and many other leading baby shops and pharmacies. Join the Snookums family and experience parenting with confidence and convenience.

Let’s embark on this incredible journey together!

The Snookums Team