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There is no one size fits all approach to parenting. Some moments feel perfect, and others are messy and chaotic. Through all that, we know that you need someone to rely on, someone who gets it. We get it, we have you covered!
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All the products your baby and toddler may need
Baby safety
Keeping your baby safe. Trusted products for peace of mind and your baby's wellbeing.
Baby development
Nurturing little minds. Engaging toys for optimal baby development.
Baby health
Healthy beginnings. Essential products for your baby's wellbeing.
Baby feeding
Nourishing smiles. Innovative aids for hassle-free baby feeding.
Baby bathing
Gentle care, happy splash. Premium products for your baby's bath time
Baby grooming
Tender touch, impeccable style. Exceptional grooming products for your baby.
Baby soothing
Calm and comforting. Soothing products for your baby's serene sleep and relaxation.
Potty training
Ditch the diapers. Training seats, potties and toilets designed for toddlers.
Perfect gift
Baby shower gift needed? Find gifts for showering parents-to-be with baby essentials that are as adorable as they are practical.Quality matters
Every product is rigorously tested to meet the Eurpoean Union and other safety standards, ensuring our products are safe.Thoughtful design
Simple and intuitive products to make your days that little bit easier for you and empowering you to parent the way you want to parent.Customer Favourites
Baby must haves
Toys & Development
R84.95
Baby Health
R1,049.95
Potty Training
R64.95
Feeding
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R519.95
Baby Health
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